The Etsy Experience - Photography

The Etsy Experience: Photography - Boost your Etsy traffic and sales with inviting product picturesI recently received an e-mail from another Etsy seller, JoAnne at JJ's Bottega. She was one of the artists that was included in the Fun Find Friday - Snow Birds treasury I featured a couple weeks ago.

JoAnne wrote to me, asking if I had any tips to help direct more traffic to her Etsy shop. I sent her a basic list of some of the things I have learned about Etsy (and business) since I opened my shop, but it was hard to condense it all into an e-mail. There are so many things you can do to increase traffic, improve your Etsy shop and hopefully boost sales.

So, I'd like to start sharing some of my experiences as an Etsy seller.

A good product photo is an invitation for customers to visit your Etsy shop.

The Etsy Experience: Photography - Boost your Etsy traffic and sales with inviting product pictures Like many Etsy crafters, I take great pride in my work. I want people to know that I put a lot of thought and care into every item I create. Unfortunately, if my photos aren't enticing enough to get customer clicks when they are searching Etsy,  no one will ever know how passionate I am about my creations.

I am not a photographer. I would much rather be crafting than taking pictures. However, I decided it was worth the time and effort to learn a few photography basics to improve my pictures.
One resource that I found particularly helpful is a book called The Crafter's Guide to Taking Great Photos: The Best Techniques for Showcasing Your Handmade Creations. The first section is about camera basics and how to set up your photo shoot. It also has inexpensive ways to create your own photo equipment like a light tent, reflector and tripod. (You don't have to spend a fortune on cameras and equipment to take decent photos.) This book also has chapters dedicated to photographing particular types of items like jewelry, apparel, knitting, ceramics and more.

I also find it useful to have basic photo editing software to help me crop and resize my pictures. I use two different photo editing programs and both are free.

The Etsy Experience: Photo Editing - Boost your Etsy traffic and sales with inviting product pictures The first program is PhotoScape. It is super easy to use and has all the basic features you need like resizing, brightness and color adjustment, white balance, backlight correction, cropping, filters, red eye removal and more.

The second program, Paint.Net has even more features, but takes a little more complicated. (I also used Paint.Net to create my own blog and Etsy banners as well as my own social networking buttons.)
Finally, since a picture is worth a thousand words, here are a couple of examples of inviting pictures from some Etsy shops I like.

Japanes Marimo Moss Ball Terrarium by A Gift of Nature on Etsy
Japanese Marimo Moss Ball Terrarium by A Gift of Nature

Fused Glass Jewelry Set by Home for Glass Lovers on Etsy
Fused Glass Jewelry Set by Home for Glass Lovers
 
Quilled Birthday Card by Rolling Ideas on Etsy
Quilled Birthday Card by Rolling Ideas

One way to boost your traffic and sales on Etsy is by taking clear and inviting product photos.

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The Chilly Dog: The Etsy Experience - Photography
The Etsy Experience - Photography
The Etsy Experience: Photography - Boost your Etsy traffic and sales with inviting product pictures.
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