The Etsy Experience: Write a Captivating Description

I've been an Etsy seller for a couple of years now and from time to time, people ask me for tips about using Etsy. Last month I shared a bit about how a good product photo is like an invitation for customers to visit your Etsy shop. But, after you've caught a customer's attention with a stunning photo, what's next?

Once someone clicks on one of your item photos, they'll want to see and know more about your item. Even though they say a picture is worth a thousand words, it doesn't mean you can skimp when you are writing your product description.

The product description is your chance to WOW them with words.

Before you list your item, take the time to remember some of the writing process basics you learned back in elementary school.

Know your purpose and audience.

You have an advantage as you write because you already know that people shopping on Etsy are interested in handcrafted and unique items and aren't looking for something that was mass produced. They want something special. They want to know the story of how your item was created and what makes it special in addition to specifications (size, color, style...).


What makes your item special? Before you start writing the description, make a list of words that tell about your item. It could also be useful to include words that a customer may use to search for your item. Here's a general list of words I would use to describe the roll-up cases in my Etsy shop.

My Descriptive Words - handmade, roll-up, cotton fabric, case, crochet hooks, knitting needles, craft supplies, art supplies, tools, organizer, storage, compact, ribbon ties, feminine, pretty, cute

It also make sense for me to make a list of descriptive words about the specific fabric I use to create a case.

More Descriptive Words - butterflies, flowers, daisies, buttons, swirls, spring, pink, blue, green

Write a rough draft.

Now it's time to tell the unique story of how and why your item was created using your list of descriptive words. Make sure to also include specific dimensions, sizes, etc. that your customer may need.

I know it's really tempting to just sit down and write your description on the computer as you are listing your item, but it's worth taking the time to write a draft, either by hand or on your computer.

Revise and edit your draft.

Check your spelling, grammar and punctuation. Not only will it help you tell your story better, but it also shows your customers that you pay attention to details.

Sometimes it's also useful to have a new set of eyes look over your draft. Let a friend or family member read your description. They may be able to give you a different perspective and help you think of important details you may have omitted.

Publish your description.

List your item on Etsy and include your well written description.

Google it.

You may be wondering if it's really worth taking a lot of time to write your descriptions. Trust me, it is. Not only does your description tell the one of a kind story about your item to customers on Etsy. You'll be excited to know that a well written description does one other thing that can tremendously help you expand your potential market.

The words you use in your item descriptions are searched by Google!

Don't believe me? Here's a simple line from some of my Etsy listings that tells why I started making my cases.

I became frustrated, however, that there were no pretty, compact storage cases available.

Copy that line into a Google Shopping search and see what items come up.

Be aware, it may take a couple days for your items to appear in Google searches, but they will.

When you are writing descriptions of your items, wow them with words. Not only will it help inform and entice your potential customers, but it will also help you get found on Google.



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The Chilly Dog: The Etsy Experience: Write a Captivating Description
The Etsy Experience: Write a Captivating Description
The Etsy Experience: Writing Your Description - It's time to wow your customers with words and help get your Etsy listings found by Google and other search engines.
The Chilly Dog
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