Storenvy vs. Etsy

A comparison of the features of Storenvy and Etsy for selling your handmade items online.I opened my Etsy store almost three years ago and it took me five months to make my first sale. Since then, I have developed a love/hate relationship with Etsy.

I love it when I actually make a sale, and I have made 65 of them. I hate that I have relisted some of my items 8-10 times because each listing expires after three months. I hate that some of my items seem to “disappear” from Etsy search results if I don't relist them frequently. I hate that there's no way to customize my shop and define my own style.

My creative focus is primarily on my blog, not necessarily selling my handmade items, but I do need to generate a few sales to supplement my income. So after a lot of soul searching and research I decided to open a shop on Storenvy.

Let me share my experiences with and discoveries about Etsy and Storenvy.

How much does it cost to open up a shop? Free Free
Is your shop customizable? Yes. When you list an item it becomes part of a standard, marketplace-type store. You can also set up a stand alone store that is 100% customizable, but you will need to have some html and css coding skills to make the most of the customizations. No. When you list an item it becomes part of a standard, marketplace-type store.
How much does it cost to list an item in your shop? Free 0.20 USD for a three month item listing
Is there a fee when I sell an item? No, there are no seller fees. However, there is talk that eventually there will be a charge for sales generated through your marketplace shop. 3.5% of the item price.
How can customers pay for my items? PayPal or Stripe (coming soon) PayPal or Etsy Direct Checkout
Is there a fee for processing payments? PayPal currently charges 2.9% of the price + 0.30 USD, Stripe has a similar fee structure. PayPal currently charges 2.9% of the price + 0.30 USD, Etsy Direct Checkout fees vary by country, in the US it’s 3% of the price + 0.25 USD
Can I use my own domain name? Yes, but it costs $5/month plus the cost of acquiring your domain. No
Can I use tags or keywords in my item listings? Yes, up to 55 characters Yes, up to 13 words
What types of coupon codes can I offer my customers? You can create %-off coupons for free. It’s $5/month to get upgraded discounts like by one get one, free shipping, and more You can create up %-off, free shipping and fixed discount coupons at no cost.
How can customers share items in my shop? In your marketplace shop, customers can Envy (or favorite) your items and use the built in Facebook, Twitter, Pinterest and Wanelo sharing buttons. You can add additional sharing buttons, like Google+, in your stand alone shop. Customers can favorite your items and add them to treasuries and use the built in Facebook, Twitter and Pinterest saring buttons.
Do my items automatically show up in Google Shopping searches? No. You will need to set up a Google Merchant and AdWords account for your items to show up in searches and upload a product feed. It is completely free, but will take some time to set-up and maintain. Yes.
Are there shop statistics available? Yes. You can access a basic 30 day overview for your shop and  more detailed stats are available through Google Analytics. Yes. You can access basic statistics for your shop for any specified date range.
Can I feature links to my social networking sites? Yes. In your marketplace store you can feature prominent links to your website, Facebook, Instagram, Tumblr, Pinterest and Twitter accounts. Your stand alone shop can feature links to any social networking site you desire. You can even add links to your other on-line shops. Yes. You can feature a link to your Twitter account on your shop’s homepage as well as a Facebook Like button. However the Like button will not take customers directly to your Facebook page.

You can also include links to your shop blog, shop website. Facebook and Twitter on your about page, but it is very difficult for customers to find these links.

Storenvy and Etsy are only two of many available options for selling your work online. Also, it doesn't have to be an either/or choice. There’s no reason you can’t have shops on more than one platform, although it does take a little more effort to learn about the benefits of each venue and manage your inventory.

And some common sense advice... No matter where you sell your handcrafted designs, online or at craft fairs, it's not a get rich quick (or possibly ever) business. If you are reading this, chances are you already know that most artists sell their work because it gives them an opportunity to do what they love.

Do you sell on Etsy, Storenvy or another online venue? I'd love to hear what's working (and what's not) in your shop. Feel free to share your selling tips and even a link to your online shop in the comments.

Happy crafting, and selling :)



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The Chilly Dog: Storenvy vs. Etsy
Storenvy vs. Etsy
Storenvy vs. Etsy: A comparison of two venues for selling your handmade goods online.
The Chilly Dog
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