The Blogger's Guide to Social Media

The Blogger's Guide to Social Media: Making a plan for promoting your blog or small business on Facebook, Twitter, Google+, Pinterest and InstagramAs a craft blogger, I spend almost as much time promoting myself on social media as I do crafting and writing. The task can be a little daunting because I would rather have my hands on yarn, fabric, glue and glitter than my computer keyboard. However, I am aware that my presence on Pinterest, Facebook, Twitter, Google+ and Instagram can be effective in attracting new readers and keeping my loyal fans coming back for more crafty goodness.

My personal goal on social media is not only to promote my blog and my shop, but also to tell my story. In addition to self promotion, I like to share a glimpse at things that you won't find on my blog.

Each social media platform offers a unique venue to share different aspects of my day to day work. In an effort to keep my fans and followers informed and engaged (without being spammy) it was necessary for me to develop a basic plan for what I share on each social media outlet.

Like me on Facebook
I have a personal, "real world" connection with many of my followers on Facebook. They are my friends, family, neighbors, colleagues and collaborators. These are the people who are most interested in my day to day trials and triumphs.

When I am posting on my Facebook page, I pay close attention to the question "What have you been up to?" because this is exactly what my fans want to know about.
I frequently share the following information on my timeline to give my followers a preview of what's happening behind the scenes:
  • pictures of my work in progress for both my blog and my shop
  • information about local workshops I am teaching
  • links to other blogs, web sites or publications where I have been featured
  • critter pics (I live in Arizona and we have some pretty awesome creepy crawlies residing in our back yard.)
I occasionally share links to articles on my blog or news about my shop.

Despite the fact that I rarely share links to my blog on my own Facebook page, I do share them on other Facebook pages. For example, if I use a specific yarn in one of my tutorials, I share a link on the yarn maker's Facebook page mentioning that I enjoyed their product and show them what I made. Businesses big and small appreciate positive publicity for their products. I don't want to be spammy, but this kind of self promotion can be beneficial to both their brand and mine.


Follow me on Twitter
Twitter is a very effective platform for attracting new readers and customers through the thoughtful use of #hashtags and @mentions. I often use #knit #knitting #crochet and #DIY in my tweets.

My tweets are more quirky than my Facebook posts so I can grab your attention in 140 characters or less. Sometimes my tweets are even a bit vague so people are more likely to click on my links.
I frequently tweet:
  • links to my blog posts (both new and old) with @mentions to any relevant brands I used in my project
  • pictures and links to items in my shop
  • pictures of my cat #CatsofTwitter #KittyLoafMonday
  • my favorite items from the Crafty Saturday Show and Sell link-up on my blog and re-tweets of other people's favorite #CraftySaturday items
  • re-tweets of items I like from the #HandmadeHour and #HandmadeHourUSA live chat hosted by @HandmadeHour  @HMNation
  • re-tweets of items I like from #SPSTeam because @SPSTeamEtsy is the best Etsy team around
  • re-tweets of things that inspire me or make me laugh


Add me to your Google+ Circle
I like Google+ because it offers a variety of ways for you to connect with others. It is similar to Facebook in how you can post pictures, links, video, etc.

The "Collections" feature on Google+ is much more reminiscent of Pinterest because you can add posts (your own or others) to collections. People can follow you and/or your collections.

On my Google+ page, I frequently post links to my blog and items in my shop.

I also have a few collections (giveaways, craft tutorials, printables, yummy food, indie shops and blogging tips). This is where you'll find my favorite posts by other bloggers and small business owners on Google+.
Google+ also hosts a variety of interest-based communities. In addition to moderating two Google+ communities (SPSTeam on Etsy and Create Happy Crafts) I belong to a few other craft and business related communities where I can connect with my peers, get advice and share my latest projects.


Follow me on Pinterest
My Pinterest boards fall into three main categories:
  • craft ideas/tutorials
  • handmade/vintage items
  • business/blogging tips
Of course I pin all of my own blog posts and shop items, as well as those from other blogs and shops that I love.
I also use Pinterest when I am in the early stages of project planning when I am researching topics or getting a little inspiration. If you notice I'm pinning a lot of clay projects, you can bet I'll probably be sharing some clay-related tutorials on my blog, soon.


Follow me on Instagram
I am just getting started with Instagram. Right now my plan is to share pictures of my works in progress so my followers can get a peek through my virtual windows to see what I am doing right now.

It's likely that a few, but not all, of my instagrams will end up on my Facebook and Twitter pages as well.
If you'd like to make your own social media plan, I highly recommend the book 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!. It has a lot of useful information for anyone who is interested in developing their brand on social media.



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The Chilly Dog: The Blogger's Guide to Social Media
The Blogger's Guide to Social Media
Making a plan for promoting your blog or small business on Facebook, Twitter, Google+, Pinterest and Instagram
The Chilly Dog
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