Saving Time on Social Media

4 ways artists, crafters, bloggers and Etsy sellers can save time promoting their handmade business on social media.
When I started blogging and selling my handmade items online almost five years ago, I envisioned making a modest living by crafting and writing, two of my favorite activities. At the time I was not on any social media, and was quite naive about the art of self-promotion online.

I quickly learned that the idea of "if you build it (or write it, or craft it) they will come" is only true in the movies. I was getting a handful of visitors to my blog and sporadic sales in my shop. It became clear that if I wanted my business to grow, I needed to get the word out to more people than just my immediate family and close circle of friends. So I began my journey onto social media.

Gradually, I started spending more time each day promoting my blog and shops than crafting or writing. YUCK!!! I'll be totally honest with you. I would much rather be crafting.

So how can an artist, crafter or blogger save time on social media so they can get back to what they love?

1. Start Small

You do not have to tackle every social media platform at once. Do a little research and choose the one or two that work best for you. You want a place where you will be able to tell your creative story.

Let your followers see the passion and effort that you put into your work. Celebrate successes. Don't be ashamed of failures, or as I like to call them "learning experiences". Enjoy everyday life. Your social media followers will likely be more engaged if you share your process and progress not just the finished product.

2. Make a Plan

Decide what, how often and when you want to post something on social media. Then, make a simple weekly posting calendar. Again, it's okay to start small by posting two or three times a week on your social media platform of choice.

I love lists and spreadsheets, so I use this type of Social Media Posting Schedule as a template to help me plan my posts each week.

3. Pre-Schedule Your Posts

Once you have a weekly calendar planned, you may be able to write and schedule many of your social media posts in advance.

Facebook has a built in feature so instead of publishing a post immediately to your Facebook page you can schedule it to be published later. There are also services available online where you can write and schedule posts on other social media platforms. (Search for "social media scheduling tools".)

I like the free plan on Hootsuite. It can be used to schedule posts for up to three social media platforms in one place.

4. Get Back to Work

Hurray! After your social media posts are planned, written and scheduled for the week you can relax and get back to doing what you truly love.

Happy crafting!



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The Chilly Dog: Saving Time on Social Media
Saving Time on Social Media
4 ways artists, crafters, bloggers and Etsy sellers can save time promoting their handmade business on social media.
The Chilly Dog
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