Focus, Focus, Focus
If only there were more hours in the day... Then I could write about every crafting method under the sun, promote and sell my patterns in every online marketplace and post on every social media platform. But since I am a one woman show, that simply can not be done effectively. So this year I made some very tough choices. To make better use of my time I decided to:
- Narrow the content on my blog from all things crafty to fiber arts (mostly knitting with a little crochet and sewing).
- Promote and sell my patterns primarily from my own website, shop.thechillydog.com instead of ineffective sites, a.k.a. Etsy.
- Connect with my followers on Instagram instead of social media platforms my readers don't regularly utilize like Tumblr, Twitter and Google+.
A Close Knit Community
I spend most of my days relatively isolated writing, knitting and taking pictures of my work. I'm not complaining, but it's important for any small business owner to be involved with their community. So in an effort to connect with others in the fiber arts community both locally and globally:
- I started regularly attending groups at my local yarn store, Grandma's Spinning Wheel.
- I backed Vickie Howell's latest project, The Knit Show and binge watched all of the fabulous episodes.
- I became a member of The National Needlearts Association.
The Creative Process
Ultimately, my favorite part of The Chilly Dog is designing patterns and creating tutorials. This year was no different. In addition to sharing tutorials about different knitting and fiber arts techniques, I wrote a couple patterns and enjoyed hosting my first Skill Building Knit Along.
You can find all of these patterns and more in my 2017 Collection in the shop.
And finally, my guiding principle...
I love fiber arts and learning new skills that I can incorporate into my creations. I take great pride in my work. Crafting often requires patience and attention to detail but with practice (and maybe some guidance and encouragement) everyone has the capacity to make fiber crafting a relaxing and enjoyable part of their life.The Chilly Dog is my place to share my fiber arts experiences, expertise and inspirations and I hope to guide, encourage and promote others in their creative endeavors. Create Happiness. Expect Excellence.
